Zaimo.

Zaimo offers individual long-term loans with custom-tailored conditions and rates based on an algoritm. We gathered as much data as possible from user feedbacks, technical reports, etc. We also created a detailed competitor analysis that gave us insights of current competitors and helped us to meet the priorities to differentiate our product from all the others.

Research revealed that many potential customers dropped out at the registration process. An accurate calculation of how much you can borrow is only possible after giving a lot of personal information. Besides that, filling in all those questions was also a time consuming process. Together with a whole team, containing product owner, developers and legal employees, we reduced, eliminated or simplified a lot of those options resulting in a process what would take around twelve minutes with an optimal user experience.

Based on the wireframes we also decided to give the whole Zaimo a new look on web and mobile. The new layout should also provide the customer a secure feeling. In order to achieve that we removed a lot of clutter during the sign-up process by only show them how far they are, estimate time of duration and a option to reach out to customer support. We also implemented the new layout for the user area where customers would end up after completing the sign up process to maintain trust.

Dealing with so much personal information and remain trustworthy was the biggest challenge during this project. Minimalism is key in that process. Besides that I never had to deal with legal restrictions in my work. Based on research the drop out rate shrinked after applying the new Zaimo.